Boston, MA -- (SBWIRE) -- 05/08/2014 -- Yoghurt put in another positive performance in 2013, largely thanks to the booming health and wellness trend in Thailand. Thanks to educational efforts from manufacturers, Thai consumers have become more aware of the benefits of yoghurt, particularly pro/pre biotic yoghurt, in terms of aiding digestion etc. Manufacturers are tending to target their products at adults in response to greater demand for healthy products among working-class consumers.

Euromonitor International's Yoghurt and Sour Milk Products in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Sour Milk Products, Yoghurt.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Yoghurt and Sour Milk Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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