Comprehensive Strategies Ensure Clients Remain Competitive in the Midst of Changes
Rochester, NY -- (SBWIRE) -- 12/04/2013 -- According to Pew Internet, 91 percent of American adults own a cell phone, with 56 percent of these adults owning a smart phone. In addition, 24 percent of Americans over the age of 16 own an e-reader and 35 percent possess a tablet computer. "Companies must understand the importance of a comprehensive marketing strategy as this is the only way their business will remain competitive in the future," Andrew Wroblewski of Your Profit Web declares.
Search engine optimization techniques undergo modifications in response to changes made by the major search engines. By some counts, Google made 15 changes to their algorithm in 2013 alone, although the company didn't confirm many of these. "Whether Google made one update or 15, as some suggest, companies must be aware of any changes to the search engine to remain competitive. Keeping up with these changes becomes a full time job which is why many choose to make use of YourProfitWeb, as our staff monitors these updates and makes any changes needed to a client's site. Search engine optimization isn't the only thing companies need to worry about, however," Wroblewski states.
Mobile website development continues to increase in importance and companies should not overlook the need for a custom app for their business. The Gartner Group believes mobile marketing will be a $58 billion industry by next year while Google Insights reports that, over the past year, mobiles searches increased by 400 percent with users taking action 88 percent of the time. "Every company needs a mobile website, no matter which industry they are in, as many experts are now predicting mobile searches will overtake desktop searches within the next year or two. Any company failing to make use of responsive web design will find they are falling behind their competitors in a very short period of time. YourProfitWeb helps to prevent this," Wroblewski points out.
Online reputation marketing and management remains an area that many business owners are unfamiliar with or choose to overlook as they don't understand the importance of a company's online reputation. In the past, businesses frequently grew thanks to word of mouth advertising and this continues to be the case, yet word of mouth advertising has taken on a new look. Online reviews replace word of mouth referrals in many cases and companies need to be monitoring what others are saying about them on the Internet and respond quickly to negative reviews and comments while remaining civil. Doing so shows a company cares about their customers and their experience with the company products and services. Consumers appreciate this and reward those companies who address an issue and make it right. Your Profit Web helps companies struggling in this area by monitoring and managing a company's online reputation at all times," Wroblewski explains.
About Your Profit Web
Your Profit Web offers assistance with search engine optimization, search engine marketing, online reputation management and marketing, mobile website development, customer mobile app development, video marketing and social media creation and management. The best continues to be Your Profit Web's standard, rather than the goal.