Irving, TX -- (SBWIRE) -- 10/06/2014 -- Web applications development company Zorbis says small businesses should take advantage of the rising popularity of mobile apps to promote their products and services and even boost their bottom line.

This comes in the wake of a recent Comscore report citing that Americans are now spending 52 percent of their digital time on mobile applications. In its ‘U.S. Mobile App Report’, Comscore said that mobile usage of digital media has now climbed to 60 percent, with the traditional desktop computers falling behind to 40 percent.

The Comscore report explains that people are using mobile apps to entertain themselves. The mobile apps landscape, according to the report, is still dominated by social networking, music, and games.

The report added that 57 percent of smartphone owners access mobile apps every day in a month, while 79 percent of smartphone users access mobile apps for at least 26 days in a month.

Zorbis says that small businesses can better promote their products and services through mobile apps given the amount of time that the typical American spends on these apps. The company believes that a mobile app can enable small businesses to promote their new products, and offer discounts to their target consumers.

The ecommerce web solutions company adds that small businesses can also increase their bottom line in the event that their mobile apps become popular. There are monetizing techniques available for mobile app owners like in-app advertising, stressed Zorbis.

About Zorbis
Zorbis is one of the top enterprise web solutions companies in the United States. Based in California with offshore locations in Panama, Canada, and India, the company’s roster of clients include Boeing, Weather Channel, and Aria.

For more information, please visit http://www.zorbis.com

Contact Information:
Shane P. Vandusen
ZORBIS INC
1431 GREENWAY DR
STE 230
IRVING
TX
75038
US
info@ZORBIS.COM