AFS Technologies, Inc.

AFS Technologies Trade Promotion Management Retail Solution Proves Efficient for Sunny D


Phoenix, AZ -- (SBWIRE) -- 09/15/2016 -- Sunny Delight Beverages Co., based in Cincinnati, OH, is a leading producer of juice-based drinks in North America and Western Europe. After spinning off from consumer goods giant Proctor & Gamble, Sunny D suddenly found themselves a small fish in a big pond. Sunny D realized that Excel spreadsheets were not the best way to communicate trade promotion and/or sales and reporting activities between the company and its brokers.

Once they began their search, the company recognized there was a lot more to trade promotion management than improving and tracking overall trade spend, so they quickly shifted their overarching goal to improving customer profitability and chose AFS Trade Promotion Management Retail (TPM Retail).

The AFS TPM Retail solution helped in other ways too. The company sells to the military though government approved distributors; consequently, they would not normally be able to track the end customer's profitability. By leveraging the functionality of the TPM solution, Sunny D is able to drill down and see how the distributors are loading their data, which – in turn – enables the company to gain valuable insights into how the end user is buying the company's products. AFS TPM Retail aided in the due diligence process, for multiple product acquisitions, and partnerships.

AFS Technologies (AFS) is the leading provider of software solutions purpose-built for consumer goods companies. AFS is committed to generating improved outcomes at the point of purchase coupled with generating efficiencies in trade spend, retail execution and supply chain. With experience developed over its 30 year history, AFS serves more than 1,000 customers of all sizes in over 50 countries around the world. AFS products are innovative, configurable solutions that are proven to optimize your potential with automated processes, improved productivity and rapid time to value.

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About AFS
AFS ( was founded in 1985 as a software provider focused on helping food and beverage distributors and wholesalers automate complex tasks with an ERP system, which was developed exclusively for the industry. Starting in 2005, AFS began building out its capabilities to provide niche solutions, such as a warehouse management system from Motek, for niche segments, including seafood processing and foodservice manufacturing, within the food and beverage industry.

Over the past 10 years, AFS added 13 new solutions to its portfolio with the goal of supporting manufacturers, distributors, sales agencies and retailers across the value chain. Solutions include trade promotion management from MEI, Synectics and Answer Systems, retail execution and direct store delivery from Visicom, Quofore, The Pop Company and Ross Computer Systems, and sales agency management from Becton-schantz.

Follow AFS Technologies on Twitter at @AFS_Tech.