AFS Technologies Trade Promotion Management Retail Solution Proves Efficient for Sunny D
Sunny Delight Beverages Co., based in Cincinnati, OH, is a leading producer of juice-based drinks in North America and Western Europe. After spinning off from consumer goods giant Proctor & Gamble, Sunny D suddenly found themselves a small fish in a big pond. Sunny D realized that Excel spreadsheets were not the best way to communicate trade promotion and/or sales and reporting activities between the company and its brokers.
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