Boston, MA -- (SBWIRE) -- 07/19/2012 -- In 2011 purchasing power of Latvians stabilized after noticeable decline in 2009 and 2010, which allowed consumers to loosen their spending slightly and purchase also non-staple products more, such as e.g. air care. Popularization of more sophisticated product formats, such as concentrated sprays and gel air fresheners also had an upward pressure on unit price and, which in its turn positively impacted sector value sales.

Euromonitor International's Air Care in Latvia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Air Care market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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