Pune, Maharastra -- (SBWIRE) -- 12/01/2015 -- By 2025, it is expected that India is will become the fifth largest consumer durables market globally. The consumer durables industry is projected to double at 14.8% CAGR to reach approximately USD 12.5 billion in FY15 from USD 6.3 billion in FY10.While India is witnessing a strong growth in the consumer durables segment, the air conditioner segment is highlyunder penetrated. While at present, more than 77% of households in urban India have a TV, 33% own a refrigerator, 17% have an air cooler, 13% own a washing machine, and just 6% own an air conditioner.

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There is immense potential for growth in the under penetrated air conditioner market in India. The market is estimated to grow at a CAGR of over 10% during 2015-2020 boosted by rising temperature and longer summers, newer technologies, the booming real estate sector, rising urbanization and lower cost product launches.Consumer preferences is changing and energy saving models and inverter air conditioners are the fastest growing segment currently.

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The report 'Indian Air Conditioner Market 2015: Competitive Landscape & Opportunity Analysis'highlights key drivers of and trendsemerging in the Indian Air Conditioner Market. Initiatives and performance of key players includingVoltas, Blue Star, Hitachi, LG Electronics, AB Electrolux, Panasonic Corporation, Samsung, Carrier has been presented. The current market scenario and future prospects of the sector has also been examined. The report also highlights the communication and advertising approach of the players. The report contains latest industry leader's opinions.

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Table of Contents

1. Indian Consumer Durables Market Overview

2. Indian Air Conditioner Market
2.1 Overview &Current Statistics
2.2 Production
2.3 Imports
2.4 Exports

3. Trends & Drivers

4. Industry Challenges

5. Competitive Landscape
5.1 Voltas Ltd.
5.2 Blue Star Ltd.
5.3 Hitachi Ltd.
5.4 LG Electronics India Pvt. Ltd.
5.5 AB Electrolux
5.6 Panasonic Corp.
5.7 Samsung
5.8 Carrier Corp.

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6. Essentials of brand building in the category
6.1 Communication/Advertising approach employed by leading players

7. Outlook

8. List of Charts & Graphs
8.1 Indian Consumer Durables Market Size (USD Billion, 2006-2015 E)
8.2 Indian AC Market Size (INR Billion, 2009-2016 E)
8.3 Indian AC Market by Type (2014, units)
8.4 India Market Share of Split Ac vs. Window Ac(%, 2008-2019 E)
8.5 India Room AC Market (million units, 2008-2014 E)
8.6 India AC Production ('000s, FY2010-FY2014)
8.7 India AC Imports (INR billion, FY10-FY14)
8.8 India AC Exports (INR million, FY10-FY14)
8.9 Player Wise AC Market Share India (%, FY13)
8.10 Top 3 AC Players Market Share India (%, FY14)

9. Research Methodology

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