Boston, MA -- (SBWIRE) -- 08/22/2013 -- The total volume decline in 2012 for alcoholic drinks was greater than the slight overall decline seen during the review period. Factors responsible for this included the consumer purchasing of smaller quantities of higher-quality beer, the move from beer to other alcoholic drinks by consumers, the poor weather conditions of the 2011-2012 summer, the reduced 2012 grape harvest and negative media coverage of the RTDs category.

Euromonitor International's Alcoholic Drinks in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

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Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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