Alcoholic Drinks in New Zealand - New Report Available
The total volume decline in 2012 for alcoholic drinks was greater than the slight overall decline seen during the review period. Factors responsible for this included the consumer purchasing of smaller quantities of higher-quality beer, the move from beer to other alcoholic drinks by consumers, the poor weather conditions of the 2011-2012 summer, the reduced 2012 grape harvest and negative media coverage of the RTDs category.
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