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Barclays PLC: Reshaping a Global Bank - New Market Study Published

New Financial Services market report from MarketLine: "Barclays PLC: Reshaping a global bank"


Boston, MA -- (SBWIRE) -- 10/10/2014 -- In February 2013, Barclays CEO Antony Jenkins announced a new group strategy with the central aims of simplifying the bank's operations and boosting profitability. This case study looks at what the bank is doing to reshape its business, why it is taking such measures, and analyzes how its strategy compares to its competitors and industry trends as a whole.

Report Features and Benefits

Examines Barclays' global restructuring strategy and what it involves
Outlines the reasons for Barclays' decision to embark on a reshaping of its business
Looks at wider industry trends and the strategies adopted by rival UK banks

Report Highlights

The plan, termed by Jenkins as a 'bold simplification of Barclays', involves the establishment of a 'non-core' operation consisting of assets that Barclays plans to run down or exit, a noticeable reduction in headcount, a scaling back of investment banking operations, increased automation of processes, and changes to the bank's branch network.
The decision to embark on an ambitious reshaping of the business is primarily a financial one, with the objective of delivering return on equity above the cost of equity on a sustainable basis. With some divisions and businesses performing well and others poorly, the bank's management has been forced to reassess its positions.
Barclays' decision to restructure is undoubtedly borne out of financial necessity, but it is far from groundbreaking. Rival banks, such as RBS and Lloyds Banking Group have taken similar steps as they also look to streamline, and some of the decisions are in fact being driven by changing trends within the banking industry.

View Full Report Details and Table of Contents

Key Questions Answered in this Report

What is Barclays' New Group Strategy?
Why is Barclays' embarking on a reshaping of its global business?
How are wider industry trends driving Barclays' decisions?
What restructuring strategies are rival banks adopting?

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