Barclays PLC: Reshaping a Global Bank - New Market Study Published
In February 2013, Barclays CEO Antony Jenkins announced a new group strategy with the central aims of simplifying the bank's operations and boosting profitability. This case study looks at what the bank is doing to reshape its business, why it is taking such measures, and analyzes how its strategy compares to its competitors and industry trends as a whole.
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