Boston, MA -- (SBWIRE) -- 08/25/2014 -- Hygiene standards are increasing rapidly in Iran. While a few years ago bar soap was by far the dominant product in the bath and shower category, by the end of the review period many other, modern products could easily be found in the retail environment. The young generation, which discovered liquid soup as a better alternative for hand cleaning to bar soap, gradually replaced bar soap with body wash/shower gel due to its ease of use and higher quality. However, it is worth mentioning that Iran remained a major bar soap consumer country. This simple product accounted for 72% of value sales of bath and shower in 2013.

Competitive Landscape:

Pakshoo and Paxan remained the leaders in bath and shower products in 2013, with value shares of 15% and 14%, respectively. They provided a wide range of bath and shower products under many different brands, such as Golrang, Ave, Siv, Glonar, Orkid and Aroos. The two companies benefited from very well-established and trusted brand images, and offered affordable products to Iranian consumers. They also had very strong distribution networks in place, which enabled them to target consumers even in distant rural areas.

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Industry Prospects:

The decline in popularity of bar soap is expected to continue over the forecast period. More modern categories, such as body wash/shower gel and intimate washes, in contrast will likely register impressive growth rates due to their low bases and increased awareness about these products. The emergence of new categories, such as bath oils and bath salts, is likely to happen, but they will need strong advertising support in order to progress strongly.

Report Overview:

Discover the latest market trends and uncover sources of future market growth for the Bath and Shower industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Bath and Shower industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Bath and Shower in Iran market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth  
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Bath and Shower in Iran?
- What are the major brands in Iran?
- How are sales of private label products evolving?
- What is the importance of intimate washes in the overall category context?

Reasons to Get this Report:

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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