Bath and Shower in Iran - New Report Available
Hygiene standards are increasing rapidly in Iran. While a few years ago bar soap was by far the dominant product in the bath and shower category, by the end of the review period many other, modern products could easily be found in the retail environment. The young generation, which discovered liquid soup as a better alternative for hand cleaning to bar soap, gradually replaced bar soap with body wash/shower gel due to its ease of use and higher quality. However,...
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