Boston, MA -- (SBWIRE) -- 10/14/2013 -- 2012 saw the consolidation of mass retailers as a preferred destination for consumers' purchases within the bath and shower product category. Variety stores saw 12% value growth to reach a 5% value share. Parapharmacies/drugstores play a strong role in moving bath and shower products as they offer a wide assortment of specific products at very competitive prices. This channel held a 5% value share and saw 5% value growth in 2012. Internet retailing, with only a 1% value share, also saw 5% value...

Euromonitor International's Bath and Shower in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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Reasons to Get This Report

- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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