"Bath and Shower in Italy" Published
2012 saw the consolidation of mass retailers as a preferred destination for consumers' purchases within the bath and shower product category. Variety stores saw 12% value growth to reach a 5% value share. Parapharmacies/drugstores play a strong role in moving bath and shower products as they offer a wide assortment of specific products at very competitive prices. This channel held a 5% value share and saw 5% value growth in 2012. Internet retailing, with only a 1% value share, also...
View full press release