Boston, MA -- (SBWIRE) -- 10/31/2013 -- The beer category managed to post its first signs of recovery during 2012. Despite the fact that beer is the most affordable type of alcoholic drink in Bulgaria, the segment suffered from the economic slowdown and posted negative growth in 2009 and 2010 and flat development in 2011. The positive development in 2012 was led by the new product development of the branches of the three multinational companies Zagorka AD, Kamenitza AD and Carlsberg Bulgaria AD and the sporting events of summer 2012.

Euromonitor International's Beer in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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