Beer in Bulgaria - New Market Report
The beer category managed to post its first signs of recovery during 2012. Despite the fact that beer is the most affordable type of alcoholic drink in Bulgaria, the segment suffered from the economic slowdown and posted negative growth in 2009 and 2010 and flat development in 2011. The positive development in 2012 was led by the new product development of the branches of the three multinational companies Zagorka AD, Kamenitza AD and Carlsberg Bulgaria AD and the sporting events...
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