Boston, MA -- (SBWIRE) -- 10/30/2013 -- One year after the big earthquake of 2011, there were several big topics in beer in 2012. The previous year experienced production shortage and consumers' self-restraint, which impacted the sales of beer, resulting in a decline of 2% in total volume terms. Manufacturers, prioritising a recovery from the damage and to supply their products sufficiently, were unable to launch a lot of new products or campaigns in 2011. Given the recovery to the stable situation in 2012, more innovations witnessed...

Euromonitor International's Beer in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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