Beer in Japan: New Research Report Available at Fast Market Research
One year after the big earthquake of 2011, there were several big topics in beer in 2012. The previous year experienced production shortage and consumers' self-restraint, which impacted the sales of beer, resulting in a decline of 2% in total volume terms. Manufacturers, prioritising a recovery from the damage and to supply their products sufficiently, were unable to launch a lot of new products or campaigns in 2011. Given the recovery to the stable situation in 2012, more innovations witnessed...
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