Boston, MA -- (SBWIRE) -- 06/18/2012 -- As a result of the improving economy, beer recorded strong current total value growth in 2011, with sales reaching NGN941 billion. With a relatively high unit price increase of 11% and strong volume growth of 13%, current total value sales increased by a very strong 26% in 2011. This good performance can also be attributed to the increasing number of on-trade consumers and the growing popularity of watching sporting events, especially football, in on-trade outlets as well as the rise in the...

Euromonitor International's Beer in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2016 illustrate how the market is set to change.

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Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get this Report

- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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