Beer in Nigeria - New Market Report Now Available
As a result of the improving economy, beer recorded strong current total value growth in 2011, with sales reaching NGN941 billion. With a relatively high unit price increase of 11% and strong volume growth of 13%, current total value sales increased by a very strong 26% in 2011. This good performance can also be attributed to the increasing number of on-trade consumers and the growing popularity of watching sporting events, especially football, in on-trade outlets as well as the rise...
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