Boston, MA -- (SBWIRE) -- 10/21/2013 -- Total beer volume sales in Serbia declined for the fourth year in a row in 2012. This declining trend was mainly attributable to unfavourable economic conditions, though it was also partly due to the growing preference for radlers (malt-based RTDs) and other types of alcoholic drinks among some Serbian consumers, particularly young adults. However, the decline in total volume sales in 2012 was smaller than that recorded in 2011, and also smaller than the average rate of decline for the entire...

Euromonitor International's Beer in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Dark Beer, Lager, Lager by Origin, Low/Non- Alcohol Beer, Stout.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Beer market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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