"Beer in Serbia" Now Available at Fast Market Research
Total beer volume sales in Serbia declined for the fourth year in a row in 2012. This declining trend was mainly attributable to unfavourable economic conditions, though it was also partly due to the growing preference for radlers (malt-based RTDs) and other types of alcoholic drinks among some Serbian consumers, particularly young adults. However, the decline in total volume sales in 2012 was smaller than that recorded in 2011, and also smaller than the average rate of decline for the...
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