Boston, MA -- (SBWIRE) -- 10/23/2013 -- Most categories of BFY beverages performed quite well in 2012, as overall current value sales grew by 7% to RUB10.0 billion. Local consumers, especially urban dwellers, are getting more health-conscious and increasingly paying attention to products offering reduced sugar and caffeine content. In 2012, growing disposable incomes and excessively hot temperatures in the summer supported the demand for all soft drinks, including those in BFY beverages.

Euromonitor International's Better For You Beverages in Russia report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Better For You Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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