Better for You Beverages in Russia - New Study Released
Most categories of BFY beverages performed quite well in 2012, as overall current value sales grew by 7% to RUB10.0 billion. Local consumers, especially urban dwellers, are getting more health-conscious and increasingly paying attention to products offering reduced sugar and caffeine content. In 2012, growing disposable incomes and excessively hot temperatures in the summer supported the demand for all soft drinks, including those in BFY beverages.
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