Boston, MA -- (SBWIRE) -- 10/16/2013 -- BFY beverages declined by -1% in off-trade value sales to reach US$14.2 billion in 2012. This was the first decline during the review period of 2007-2012 and reflects consumers turning to naturally healthy, fortified/functional, and organic beverages, all of which grew in 2012. US consumers are becoming wary of artificial sweeteners, especially in carbonates. Reduced sugar carbonates, which account for 77% of BFY beverages in value terms, therefore declined in 2012. Taste and health perception...

Euromonitor International's Better For You Beverages in USA report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: BFY Reduced Caffeine Beverages, BFY Reduced Fat Beverages, BFY Reduced Sugar Beverages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Better For You Beverages market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

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