Better for You Beverages in the US - New Study Released
BFY beverages declined by -1% in off-trade value sales to reach US$14.2 billion in 2012. This was the first decline during the review period of 2007-2012 and reflects consumers turning to naturally healthy, fortified/functional, and organic beverages, all of which grew in 2012. US consumers are becoming wary of artificial sweeteners, especially in carbonates. Reduced sugar carbonates, which account for 77% of BFY beverages in value terms, therefore declined in 2012. Taste and health perception...
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