Boston, MA -- (SBWIRE) -- 10/23/2013 -- In an economy in crisis, the rising consumer trend toward saving and the ever-increasing importance of the price factor when making purchasing decisions were the trends that had the most profound impact on Better For You packaged food products. The players that have been better at responding to demand for "health at a low cost" performed well in 2012. Private label was the best at this, conditioning the rest of the brands to compete in price in order to maintain its share in volume terms.

Euromonitor International's Better For You Packaged Food in Spain report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2008-2012, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: BFY Reduced Carb Packaged Food, BFY Reduced Fat Packaged Food, BFY Reduced Salt Food, BFY Reduced Sugar Packaged Food.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Better For You Packaged Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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