Better for You Packaged Food in Spain - New Market Report
In an economy in crisis, the rising consumer trend toward saving and the ever-increasing importance of the price factor when making purchasing decisions were the trends that had the most profound impact on Better For You packaged food products. The players that have been better at responding to demand for "health at a low cost" performed well in 2012. Private label was the best at this, conditioning the rest of the brands to compete in price in order to maintain...
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