Boston, MA -- (SBWIRE) -- 03/20/2014 -- Biscuits continued to show a downward trend in 2013. Demand for biscuits declined amid the rising awareness of health and wellness among Japanese consumers. Consumers started to eat healthier snack bars or nuts instead of biscuits for their daytime snack towards the end of the review period. In addition, the long hot summer impacted the category in terms of a decline as consumers tend to stay away from biscuits in hot weather, preferring ice cream and chilled desserts that cool their body.

Euromonitor International's Biscuits in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2009-2013, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

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Product coverage: Savoury Biscuits and Crackers, Sweet Biscuits.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Biscuits market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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