Biscuits in Japan - New Report Available
Biscuits continued to show a downward trend in 2013. Demand for biscuits declined amid the rising awareness of health and wellness among Japanese consumers. Consumers started to eat healthier snack bars or nuts instead of biscuits for their daytime snack towards the end of the review period. In addition, the long hot summer impacted the category in terms of a decline as consumers tend to stay away from biscuits in hot weather, preferring ice cream and chilled desserts that cool...
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