Boston, MA -- (SBWIRE) -- 03/06/2014 -- Children are the main consumers of breakfast cereals in the Dominican Republic. Women have also become regular consumers due to the dietary and nutritious components of cereals formulated to satisfy this target's needs. These trends are determining the selling format within the category in terms of target consumer groups and their respective income segments (mid- and high-income). Companies focus on mass marketing campaigns to increase brand awareness within these consumer segments. Penetration...
Euromonitor International's Breakfast Cereals in Dominican Republic report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
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Product coverage: Hot Cereals, RTE Cereals.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Breakfast Cereals market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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