Breakfast Cereals in Dominican Republic: New Research Report Available at Fast Market Research
Children are the main consumers of breakfast cereals in the Dominican Republic. Women have also become regular consumers due to the dietary and nutritious components of cereals formulated to satisfy this target's needs. These trends are determining the selling format within the category in terms of target consumer groups and their respective income segments (mid- and high-income). Companies focus on mass marketing campaigns to increase brand awareness within these consumer segments. Penetration...
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