Boston, MA -- (SBWIRE) -- 09/26/2012 -- 2011 marked a significant year for Coca-Cola Austria GmbH as it reached a record high in terms of volume and value share in the off-trade. It was also one of the few players in the declining Austrian carbonates category that managed to increase its share. Due to the brand's 125th anniversary in 2011, marketing activities were running at full speed. POS initiatives included limited editions, multi-packs, freebies with the purchase of Coca-Cola products and retro cans to collect. Additionally, a...
Euromonitor International's Carbonates in Austria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
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Product coverage: Cola Carbonates, Non-Cola Carbonates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get this Report
- Get a detailed picture of the Carbonates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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