Carbonates in Austria - New Market Report Now Available
2011 marked a significant year for Coca-Cola Austria GmbH as it reached a record high in terms of volume and value share in the off-trade. It was also one of the few players in the declining Austrian carbonates category that managed to increase its share. Due to the brand's 125th anniversary in 2011, marketing activities were running at full speed. POS initiatives included limited editions, multi-packs, freebies with the purchase of Coca-Cola products and retro cans to collect. Additionally, a...
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