New Food research report from Euromonitor International is now available from Fast Market Research
Boston, MA -- (SBWIRE) -- 07/17/2013 -- Despite the fact that chilled processed food has been dominated by El Mazraa for the past 10 years - it held a 65% value share in 2012 - other players such as SOPAT and Chahia started to increase their share in 2012 although El Mazraa continued to dominate the sector. Chahia pursued a strategy of reproducing the same product range as El Mazraa but in new packaging. As a result of this strategy Chahia now sells 19 different products.
Euromonitor International's Chilled Processed Food in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.
View Full Report Details and Table of Contents
Product coverage: Chilled Fish/Seafood, Chilled Lunch Kits, Chilled Noodles, Chilled Pizza, Chilled Processed Meat, Chilled Ready Meals, Chilled Soup, Chilled/Fresh Pasta, Fresh Cut Fruits, Prepared Salads.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Reasons to Get This Report
- Get a detailed picture of the Chilled Processed Food market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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Browse all Food research reports at Fast Market Research
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