Chilled Processed Food in Tunisia: New Research Report Available at Fast Market Research
Despite the fact that chilled processed food has been dominated by El Mazraa for the past 10 years - it held a 65% value share in 2012 - other players such as SOPAT and Chahia started to increase their share in 2012 although El Mazraa continued to dominate the sector. Chahia pursued a strategy of reproducing the same product range as El Mazraa but in new packaging. As a result of this strategy Chahia now sells 19 different products.
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