Houston, TX -- (SBWIRE) -- 06/22/2018 -- "The Latest Research Report Cloud Platform Market 2018-2023 provides information on pricing, market analysis, shares, forecast, and company profiles for key industry participants"

The report is titled "Cloud Platform Market Research Report Forecast 2018 to 2023" and facilitates an in-depth and professional look into this market. The report thus studies the current state of the market in order to create an accurate insight into the market's future.

The report offers a multi-step view of the Cloud Platform Market. The first approach focuses through an impression of the market. This passage includes numerous arrangements, definitions, the chain assembly of the industry in one piece, and the various uses for the global market. This section also incorporates a comprehensive analysis of the different development plans and government policies that influence the market, its cost assemblies and industrialized processes. The second subdivision of the report includes analytics on the Cloud Platform Market based on its size in terms of value and volume.

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The global marketing cloud platform market is anticipated to grow at a steady rate and will post a CAGR of more than 9% during the forecast period. The growing need for content marketing will drive the growth prospects for the global marketing cloud platform market in the forthcoming years. Some of the major factors responsible for the growing demand for content marketing is to expand their reach across different channels by leveraging content, like videos, articles, infographics, and e-mails and communicating their brand ideas to customers. Also, it has been observed that content marketing can increase the web traffic and advertisement revenues.

In terms of geography, the Americas accounted for the maximum market share during 2018 and will continue to dominate the market until the end of 2021. Some of the major factors responsible for the market's growth in the region includes improved marketing techniques like inbound marketing, social media marketing, marketing automation, content marketing via visual and video content, and increasing number of cellphones.

Competitive landscape and key vendors
The global marketing cloud platform market is highly fragmented and competitive due to the presence of a large number of regional and international vendors across the globe. These vendors are increasingly focusing on their strengths such as social and CRM integration segments to gain a competitive edge in the market.

Key vendors in this market are -

Adobe Systems
Oracle
Salesforce
IBM
Other prominent vendors in the market include Act-On Software, Cision, eTrigue, GreenRope, Hatchbuck, HubSpot, Infusionsoft, LeadSquared, Salesfusion, and SAP.

Segmentation by deployment models and analysis of the marketing cloud platform market
Cloud-based
SaaS-based

The cloud-based platform segment accounted for the maximum market share during 2018 and will continue to dominate the market for the next few years. One of the major factors responsible for the market segment's growth is the increasing focus of enterprises on the reduction of their IT infrastructure cost and improve flexibility, agility, and efficiency of marketing operations.

Segmentation by end user and analysis of the marketing cloud platform market
Travel
Retail
Financial services
Life sciences
Technology
Media and entertainment

The retail sector accounted for the maximum market share during 2018 and will continue to dominate the market in the forthcoming years. One of the major roles played by the marketing cloud platform in the retail sector is improving the conversion rates through powerful omnichannel capabilities.

Essential points covered in Cloud Platform Market 2018 Research is:-
What will the market size be in 2023 and what will the growth rate be?
What are the key market trends?
What is driving this market?
What are the challenges to market growth?
Who are the key vendors in this market space?
What are the market opportunities and threats faced by the key vendors?
What are the strengths and weaknesses of the key vendors?

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Table of Content:
Global Cloud Platform Market Research Report 2018-2023
Chapter 1: Cloud Platform Market Overview
Chapter 2: Global Economic Impact
Chapter 3: Competition by Manufacturer
Chapter 4: Production, Revenue (Value) by Region (2018-2023)
Chapter 5: Supply (Production), Consumption, Export, Import by Regions (2018-2023)
Chapter 6: Production, Revenue (Value), Price Trend by Type
Chapter 7: Analysis by Application
Chapter 8: Manufacturing Cost Analysis
Chapter 9: Industrial Chain, Sourcing Strategy and Downstream Buyers
Chapter 10: Marketing Strategy Analysis, Distributors/Traders
Chapter 11: Market Effect Factors Analysis
Chapter 12: Market Forecast (2018-2023)
Chapter 13: Appendix

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