Boston, MA -- (SBWIRE) -- 07/12/2013 -- The premiumisation of coffee, ie the rise of higher quality compared to plain or standard coffees, is seen through a very active new product development process among major coffee manufacturers, in both the fresh and instant categories. The trend is closely related with the launch of more 100% Colombian coffee products, such as new varieties of 100% premium Colombian coffee Matiz from Colcafe, the Juan Valdez Origins line from Procafecol, as well as the rise of smaller players, such as Mesa de...

Euromonitor International's Coffee in Colombia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Fresh Coffee, Instant Coffee.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Coffee market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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