Coffee in Colombia - New Report Available
The premiumisation of coffee, ie the rise of higher quality compared to plain or standard coffees, is seen through a very active new product development process among major coffee manufacturers, in both the fresh and instant categories. The trend is closely related with the launch of more 100% Colombian coffee products, such as new varieties of 100% premium Colombian coffee Matiz from Colcafe, the Juan Valdez Origins line from Procafecol, as well as the rise of smaller players, such as...
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