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Colour Cosmetics in Hong Kong, China - New Market Study Published

New Consumer Goods market report from Euromonitor International: "Colour Cosmetics in Hong Kong, China"


Boston, MA -- (SBWIRE) -- 10/16/2014 -- Colour cosmetics recorded a stronger current value growth in 2013 than 2012. Increased exposure to international beauty trends coupled with the rising image consciousness of consumers drove their increased willingness to explore with various colour cosmetics to improve their overall appearance. The ageing population in Hong Kong, China also heightened consumers' demand to look young and hence, their willingness to invest in colour cosmetics to enhance their appearance.

Competitive Landscape

Estee Lauder HK Ltd declined in value share to just slightly under 14%, though retaining its leadership in colour cosmetics. Intensifying competition in colour cosmetics such as the entry of Korean beauty brands including Innisfree along with regular product innovations from other players drove the decline in value share for Estee Lauder HK Ltd. Despite this, the player's strong portfolio of brands such as Estee Lauder, Clinique, Mac and Bobbi Brown that were targeted at consumers' varying needs for colour cosmetics managed to mitigate the magnitude of the value share fall in 2013.

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Industry Prospects

Colour cosmetics is expected to record positive constant value growth over the forecast period, though at a slower pace versus the review period. The ageing population in Hong Kong, China will continue to drive consumers' demand for colour cosmetics that can boost their appearance to exude a youthful image. Coupled with exposure to international beauty trends, consumers will thus be more demanding in the colour cosmetics offerings such as multifunctional products though willing to pay for them as long as the benefits are justified.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Hong Kong, China with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Hong Kong, China, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Hong Kong, China market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Colour Cosmetics in Hong Kong, China?
- What are the major brands in Hong Kong, China?
- What are the key innovation trends in make up?
- What is the evolution of mass colour cosmetics versus their premium counterparts?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

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