Colour Cosmetics in Hong Kong, China - New Market Study Published
Colour cosmetics recorded a stronger current value growth in 2013 than 2012. Increased exposure to international beauty trends coupled with the rising image consciousness of consumers drove their increased willingness to explore with various colour cosmetics to improve their overall appearance. The ageing population in Hong Kong, China also heightened consumers' demand to look young and hence, their willingness to invest in colour cosmetics to enhance their appearance.
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