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Colour Cosmetics in Venezuela - New Market Research Report

Fast Market Research recommends "Colour Cosmetics in Venezuela" from Euromonitor International, now available


Boston, MA -- (SBWIRE) -- 07/14/2014 -- In general, beauty and personal care firms suffered the negative effect of price controls during 2012 and 2013. The largest players tend to play in several categories, some of which are more regulated than others. Since colour cosmetics is out of the price control, companies increased prices over inflation as a way to compensate for financial losses suffered by the most controlled products. All colour cosmetic categories recorded movements over 50% or 60% in 2013. Such increases allowed the value to reach a high current growth rate despite strong demand constraints.

Competitive Landscape

Drocosca led sales in 2013 thanks to a solid product portfolio under its umbrella brand Valmy. It has been favoured by high demand in nail products, where Drocosca is ranked at top. Local production facilities benefit Drocosca in a context of restrictive imports. Whilst competitors had to completely depend on government approvals to allocate stocks in stores, local producers had more flexibility to guarantee products on shelves. Drocosca's main strength is colour cosmetics but it also plays in skin care.

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Industry Prospects

The strong beauty culture will support value growth over the review period. Venezuelan women will continue to apply make-up very frequently and will try to follow the latest fashion trends. Higher unit prices are expected from 2013 to 2018 as a result of increasing import costs and introduction of value-added features.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Colour Cosmetics industry in Venezuela with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Colour Cosmetics industry in Venezuela, our research will save you time and money while empowering you to make informed, profitable decisions.

The Colour Cosmetics in Venezuela market research report includes:

- Analysis of key supply-side and demand trends
- Detailed segmentation of international and local products
- Historic volumes and values, company and brand market shares
- Five year forecasts of market trends and market growth
- Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

- What is the market size of Colour Cosmetics in Venezuela?
- What are the major brands in Venezuela?
- What are the key innovation trends in make up?
- What is the evolution of mass colour cosmetics versus their premium counterparts?

Reasons to Get this Report

- Gain competitive intelligence about market leaders
- Track key industry trends, opportunities and threats
- Inform your marketing, brand, strategy and market development, sales and supply functions

Product coverage: Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

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