Colour Cosmetics in Venezuela - New Market Research Report
In general, beauty and personal care firms suffered the negative effect of price controls during 2012 and 2013. The largest players tend to play in several categories, some of which are more regulated than others. Since colour cosmetics is out of the price control, companies increased prices over inflation as a way to compensate for financial losses suffered by the most controlled products. All colour cosmetic categories recorded movements over 50% or 60% in 2013. Such increases allowed the value...
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