Boston, MA -- (SBWIRE) -- 09/16/2013 -- The key consumers of concentrates tend to be families and older people as young adults typically prefer other types of soft drinks. Italian consumers, families especially, tended to avoid non-essential costs from their weekly budget, especially with relatively higher unit prices, such as liquid concentrates. The efforts of manufacturers in 2012, launching new references, including light liquid concentrate versions and new appealing flavours, such as elderflower, were not sufficient to ensure...

Euromonitor International's Concentrates in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

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Product coverage: Liquid Concentrates, Powder Concentrates.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Reasons to Get This Report

- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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