Concentrates in Italy - New Market Report
The key consumers of concentrates tend to be families and older people as young adults typically prefer other types of soft drinks. Italian consumers, families especially, tended to avoid non-essential costs from their weekly budget, especially with relatively higher unit prices, such as liquid concentrates. The efforts of manufacturers in 2012, launching new references, including light liquid concentrate versions and new appealing flavours, such as elderflower, were not sufficient to ensure...
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