A2P SMS Market: Burgeoning E-Commerce to Provide Impetus to Market Growth
Application-to-Person (A2P) messaging is simply the process of sending a text message from an application to a subscribed mobile user, typically via an SMS sending service. All engagements are initiated from an SMS sender online using an app, and not the sender's mobile phone, as is the case with person to person (P2P) SMS. A recent business intelligence study available at the repository of MarketResearchReports.biz, describes the driving forces, restraints and latest trends impacting the global A2P SMS market over...
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