High-protein-based food products are specially-made products that help to build energy and muscle, and improve one's overall health. These products are also good sources of various fortified nutrients, including proteins, vitamins, minerals, carbohydrates, and fats. The concept of high-protein-based foods has gained worldwide popularity in the past few years. In the US, according to the Center for Disease Control and Prevention (CDC), the obesity rates are nearly 39% for the population segment belonging to the age bracket of 40-59 years and 29% for the population segment belonging to the age bracket of 20-39 years. With the high obesity rates and the increasing number of related health issues, the emphasis on leading a healthy lifestyle is increasing. This in turn, is driving the market's growth in the US, especially for sports nutrition drinks.