Demand Side Platform Software Market During 2018 Business Overview, Challenges, Opportunities, Trends and Forecast Analysis by 2023
Demand Side Platform (DSP) Software is a system that allows buyers of digital advertising inventory to manage multiple ad exchange and data exchange accounts through one interface. These are commonly used for retargeting, as it is able to see a large volume of inventory in order to recognize an ad call with a user that an advertiser is trying to reach.
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