Key Innovation of Outdoor Advertising Market Including Key Players Fairway Outdoor Advertising, IZ-on Media, Primedia Outdoor, Van Wagner Group, and Zoom Media
The rising adoption of digital medium such as e-papers and e-magazines has led to the decline in sales of the traditional newspapers and magazines. Additionally, the intense competition from the digital media advertising platform has led to the downfall of print advertising. Large print vendors such as Times and New York Times have cut down on their funds for the print segment due to intense prominence in the online classified ad platforms.
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